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Performance Marketing Manager

Performance Marketing Manager

About the role:

A Growth Marketing Manager is primarily responsible for managing digital accounts and diversifying the channel mix using paid social channels. They focus on campaign-specific results and drive the marketing department’s commercial performance.

 

About us:

Today’s research, clinical, and quality control labs are expected to discover and produce at a pace once considered unimaginable. Now, to lead is to be led by data. The Elemental Machines platform elevates LabOps teams in charge of machines, instruments, data, facilities, training, quality, and compliance to lead data-driven discovery, development, and delivery. But there are over 300 Million physical instruments, devices, and machines not yet connected to the cloud. We are simplifying the connection between the physical and digital worlds using IoT and AI-driven insights. The result is a lab united by a universal cloud-connected dashboard and operations. 

 

Excellence in LabOps is a connection away.

What do we do?

We elevate LabOps teams to lead data-driven discovery, development, and delivery.

How do we do it?

We simplify the connection between the physical and digital worlds.

Why do we do it?

Optimizing the operations of research, clinical, and quality control labs has an exponential impact.

 

The Culture:

Elemental Machines is a startup company based in Cambridge, MA, and we love it here! Being right next to some of the most innovative companies in the IoT and BioTech industries gives us drive and passion to pursue our own big goals, while enabling other companies to pursue theirs. 

We are committed to delivering on our promise to our customers: accelerate how they get science done. This commitment touches every level of our culture because we are excited every day to stretch our creativity in balancing the needs of our customers with the resources at our disposal, and to thoughtfully interact with our peers to keep our mission on track.

 

Responsibilities: 

  • Managing the day-to-day digital marketing strategy and operations
  • Employ storytelling capabilities to create an engaging, relatable, and authentic brand voice
  • Providing reports and analysis to demonstrate effective ROI to key stakeholders
  • Define metrics, measure performance, and develop actionable insights
  • Monitor and optimize channels and campaigns to achieve business objectives around quality and scale
  • Analyze results and make data-driven recommendations for optimization for future marketing campaigns
  • You will work closely with cross-functional teams to develop a paid media plan for social channels, identify partnership and activation opportunities, and ensure the Elemental Machines brand message is articulated consistently across channels
  • Drive and accelerate business growth through digital marketing initiatives by working cross-functionally with business, production, and creative teams
  • Design, develop, and execute digital marketing campaigns across channels including email, paid & organic social, SEM/display
  • Work closely with creative teams to create unique, eye-catching assets to be utilized across campaigns
  • Develop regular output of content using target keywords to improve search rankings
  • Conduct ongoing testing and analysis on all campaigns, make informed decisions that optimize performance
  • Own all performance targets and budgets across marketing objectives such as new user acquisition

Requirements:

  • 3+ years in the digital marketing space
  • 2+ years of paid social management experience
  • Informed about SEO best practices
  • Microsoft Office & Adobe Creative Suite proficiency
  • Strong understanding of content calendars and scheduling
  • Attention to detail and strong communication skills (both written and verbal)



To Apply:

Please send your cover letter & resume to joinus@elementalmachines.com and be sure to put the job title you are applying for in the subject line. 

 

Also, please answer the following two questions in your email:

  1. Are you legally authorized to work in the United States?
  2. Will you now, or in the future, require sponsorship for Employment VISA Status (e.g. - H-1B VISA Status)?

 

 

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