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Product Marketing Manager

Product Marketing Manager

About the role:

A product marketer who is a strategic thinker who can communicate our innovative LabOps technology platform and products both internally and externally to drive the marketing department’s commercial performance in the U.S. and help expand to all global markets.  

About us:

Today’s research, clinical, and quality control labs are expected to discover and produce at a pace once considered unimaginable. Now, to lead is to be led by data. The Elemental Machines platform elevates LabOps teams in charge of machines, instruments, data, facilities, training, quality, and compliance to lead data-driven discovery, development, and delivery. But there are over 300 million physical instruments, devices, and machines not yet connected to the cloud. We are simplifying the connection between the physical and digital worlds using IoT and AI-driven insights. The result is a lab united by a universal cloud-connected dashboards and operation. Excellence in LabOps is a connection away.

What do we do?

We elevate LabOps teams to lead data-driven discovery, development, and delivery.

How do we do it?

We simplify the connection between the physical and digital worlds.

Why do we do it?

Optimizing the operations of research, clinical, and quality control labs has an exponential impact.

The Culture:

Elemental Machines is a startup company based in Cambridge, MA, and we love it here! Being right next to some of the most innovative companies in the IoT and BioTech industries gives us the drive and passion to pursue our own big audacious goals, while enabling our customers to pursue advancing scientific innovation by delivering life-saving medical therapies to market.  

We are committed to delivering on our promise to our customers: accelerate how they get science done. This commitment touches every level of our culture, because we are excited every day to stretch our creativity in balancing the needs of our customers with the resources at our disposal, and to thoughtfully interact with our peers to keep our mission on track.

Responsibilities: 

  • Deeply understand how to scope and execute marketing strategies needed to reach different customer segments interfacing regularly with users and prospects 
  • Advocate for our existing and prospective users, be informed about our competitive landscape, and become the go-to expert for your product area to help shape new and existing products
  • Develop product positioning and messaging informed by primary and secondary user research, market insights, and product understanding
  • Collaborate with a range of cross-functional teams—product managers, sales, design, PR, and engineering—to develop go-to-market strategy and excution.  Work with the Finance and Product teams to set pricing that aligns with the product value proposition and our users’ success
  • Partner with the Product and Growth Marketing teams to track the right metrics and execute campaigns that drive awareness and adoption on an ongoing basis
  • Think globally as we work to expand our solutions around the world, adapting your understanding of local market needs, competitors, and pricing accordingly 

Requirements:

  • 5+ years in the product marketing space for a technology or within the life-science sector
  • Problem solver with the analytical skills to multitask in a fast-paced environment
  • Business acumen to work cross-functionally with project management experience
  • Experience to implement and utilize marketing best practices with measured results
  • Microsoft Office & Marketing Technology Software Platforms
  • Attention to detail and strong communication skills (both written and verbal)

Apply Here - Product Marketing Manager

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