On May 5, 2025, Rob Estrella stepped into his new role as CEO at Elemental Machines. Former Elemental Machines Senior Vice President and Head of Commercial, Rob is an executive leader, coach, athlete, and science geek. But what else?
Here are 4 things you never knew about Rob Estrella.
#1: He’s Been a Key Part of Elemental Machines’ Record-Breaking Growth
Rob didn’t just appear in the CEO seat with a lab coat and a LinkedIn title update. He’s been an integral part of the company since early 2024, helping usher in some of Elemental Machines’ biggest successes:
- Multiple successive quarters of record-breaking revenue
- New partnerships with biotech and biopharma powerhouses
- A customer base that keeps growing because of quality and trust
Working alongside our former CEO, Ed Seguine, Rob helped take Elemental Machines’ commercial engine from strong to unstoppable. His ability to align strategy with execution — and do it all with a coach’s mentality and a science nerd’s curiosity — made his move to CEO a logical next chapter.
#2: Rob Estrella’s Vision for Elemental Machines Is Solving Bigger Problems
Rob’s goal is to scale Elemental Machines by solving bigger problems in lab operations intelligence. That means going beyond basic monitoring and helping labs tackle the kind of complex, system-wide challenges that slow down science.
With Rob at the helm, Elemental Machines is doubling down on innovation, leaning into complexity, and redefining what it means to run a connected lab. Because tracking assets is great. But getting more from them? That’s the next big thing.
#3: Rob Has Over 2 Decades of Life Science Experience
Before joining Elemental Machines, Rob spent more than 20 years leading commercial teams across biotech, health care, and pharma, building go-to-market strategies, scaling enterprise platforms, and helping global organizations work smarter with their data. He’s led business units, built high-performing teams, and delivered tech solutions that actually solve problems.
#4: He Knows What Matters Most — People
Rob often says he’s “grateful to work alongside some of the smartest, most passionate, and humble people in biotech, pharma, and manufacturing.” He means it. Whether he’s collaborating with coworkers on the Elemental Machines’ team or partnering with customers, Rob is constantly focused on learning from others, building trust, and creating value through combined expertise.
Meaningful innovation doesn’t happen in isolation. It’s the product of great minds working together to solve problems that matter. That’s why Rob’s leadership style puts people first: elevating talent, empowering teams, and championing the work our customers do every day
Rob Estrella Is Just Getting Started
With his mix of commercial expertise, scientific curiosity, and unique talents, Rob Estrella is the right person to lead Elemental Machines into its next era. We’re ready to continue our mission to help labs move from reactive problem-solving to proactive, data-driven decision-making.
Are you ready to join us?
Empower Your Operations